I'm sorry? Mockolate. It's a completely synthetic chocolate substitute. Ohh.

So, Mr. Rastatter, what exactly does this job entail? The ad wasn't too clear. Mockolate.

But, we're thinking, given the right marketing, we can make Thanksgiving the Mockolate holiday. Wow.

Oh my gosh. You must be freezing. You know what you need? How about a nice, steaming cup of hot Macholate?

Go ahead. Try a piece. Yeah, we think that Mockolate is even better than chocolate. All right.